diff --git a/readme.md b/readme.md
index f06fcce..261fc00 100644
--- a/readme.md
+++ b/readme.md
@@ -705,6 +705,7 @@
 - [Developer-First Products](https://github.com/agamm/awesome-developer-first#readme) - Products that target developers as the user.
 - [Billing](https://github.com/kdeldycke/awesome-billing#readme) - Payments, invoicing, pricing, accounting, marketplace, fraud, and business intelligence.
 - [Engineering Strategy](https://github.com/aleixmorgadas/awesome-engineering-strategy#readme) - How to design and execute engineering strategies for tech leadership.
+- [Retail Technology](https://github.com/lloydshanks/awesome-retail-technology#readme) - Retail software, hardware, platforms, podcasts, and conferences. 
 
 ## Work