{% extends 'basedocumentation.html' %} {% load humanize %} {% load sass_tags %} {% block title %}Campaign Management{% endblock %} {% block extra_extra_head %} {{ block.super }} {% endblock %} {% block topsection %} {% endblock %} {% block doccontent %} {% with campaign.status as campaign_status %} {% if campaign.not_manager %}

You're not a manager for campaign: {{ campaign.name }}

{% else %}
{{ activetab }}
{% for alert in alerts %}

{{ alert }}

{% empty %}

Manage the campaign

{% endfor %} {% for problem in problems %} Please fix the following before launching your campaign:

{% empty %} {% endfor %} (Or, go back to rights holder tools page.)
{{ work.title }}

{{ work.title }}

{{ work.authors_short }}

{{ work.publication_date }}

{% if work.last_campaign.type == 1 %} {{ work.last_campaign.supporters_count }} Ungluers have pledged ${{ work.last_campaign.current_total|intcomma }} {% else %} Total revenue: ${{ work.last_campaign.current_total|intcomma }} from {{ work.last_campaign.supporters_count }} Ungluers and {{ work.last_campaign.anon_count }} others {% endif %}
{% if campaign.charitable %}
This campaign is eligible for charitable donation support.
{% elif campaign.type == 1 %}
If you believe your campaign meets the criteria for charitable donation support, use the feedback form to request a review by Free Ebook Foundation staff.
{% endif %}
{% if campaign_status == 'INITIALIZED' %} Preview Your Campaign {% else %} See Your Campaign {% endif %}
{% csrf_token %} {{ form.media }}

Edit the editions (if needed)

{% if campaign.work.ebookfiles.0 %}

You have uploaded ebook files for this work.

{% else %} {% if work.last_campaign.type == 2 %}

To sell ebooks as part of a buy to unglue campaign, you will need to upload an EPUB file for the ebook you want to sell.

{% elif work.last_campaign.type == 3 %}

To distribute ebooks as part of a thanks for ungluing campaign, you will need to upload the ebook files to unglue.it.

{% endif %} {% endif %}

Please choose the edition that most closely matches the edition to be unglued. This is the edition whose cover image will display on your book's page. Your unglued edition should be identical to this edition if possible; you should note any differences under Rights Details below.

{{ form.edition.errors }} {% for edition in campaign.work.editions.all %}

Edition {{ edition.id }}:

{% with managing='True' %}{% include "edition_display.html" %}{% endwith %}
{% endfor %}

If you don't see an edition that matches what you want to release, you can create a new edition.

{% if campaign.work.ebookfiles.0 %}

All ebook files for this book

{% endif %} {% if campaign.work.epubfiles.0 %} {% for ebf in campaign.work.epubfiles %}

{% if ebf.active %}ACTIVE {% elif ebf.ebook.active %} MIRROR {% endif %}EPUB file: {{ebf.file}}
created {{ebf.created}} for edition {{ebf.edition_id}} {% if ebf.asking %}(This file has had the campaign 'ask' added.){% endif %}
{% if ebf.active %}{% if action == 'mademobi' %}A MOBI file is being generated. (Takes a minute or two.) {% else %}You can generate a MOBI file. {% endif %}{% endif %}

{% endfor %} {% if campaign.work.test_acqs.0 %} {% endif %} {% endif %} {% if campaign.work.mobifiles.0 %} {% for ebf in campaign.work.mobifiles %}

{% if ebf.active %}ACTIVE {% endif %}MOBI file: {{ebf.file}}
created {{ebf.created}} for edition {{ebf.edition_id}} {% if ebf.asking %}(This file has had the campaign 'ask' added.){% endif %}

{% endfor %} {% endif %} {% if campaign.work.pdffiles.0 %} {% for ebf in campaign.work.pdffiles %}

{% if ebf.active %}ACTIVE {% endif %}PDF file: {{ebf.file}}
created {{ebf.created}} for edition {{ebf.edition_id}} {% if ebf.asking %}(This file has had the campaign 'ask' added.){% endif %}

{% endfor %} {% endif %} {% if campaign_status != 'ACTIVE' %} {% if campaign.type != 3 %}

License being offered

This is the license you are offering to use once the campaign succeeds. For more information on the licenses you can use, see Creative Commons: About the Licenses. Once your campaign is active, you'll be able to switch to a less restrictive license, but not a more restrictive one. We encourage you to pick the least restrictive license you are comfortable with, as this will increase the ways people can use your unglued ebook and motivate more people to donate.

{% else %}

License Being Used

This is the license you are using. For more information on the licenses you can use, see Creative Commons: About the Licenses. Once your campaign is active, you'll be able to switch to a less restrictive license, but not a more restrictive one. We encourage you to pick the least restrictive license you are comfortable with, as this will increase the ways people can use your unglued ebook and motivate more people to participate.

{% endif %}
{{ form.license.errors }}{{ form.license }}
{% if campaign.type == 1 %}

Target Price

This is the target price for your campaign. The minimum target is ${{form.minimum_target|intcomma}}.

Your target should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed.

Once you launch the campaign, you'll be able to decrease your target, but not increase it.

Please email us if you want to talk about pricing strategy.

{{ form.target.errors }}${{ form.target }}

Ending date

This is the ending date of your campaign. Once you launch the campaign, you won't be able to change it.

The ending date can't be more than six months away- that's a practical limit for credit card authorizations. The latest ending you can choose right now is {{ campaign.latest_ending }}

{{ form.deadline.errors }}{{ form.deadline }} {% elif campaign.type == 2 %}

Revenue Goal

This is the initial revenue goal for your campaign. Once the campaign starts, the actual revenue goal will decrement every day. When your actual revenue meets your actual revenue goal, your book gets released immediately, for free, under the Creative Commons License that you've specified.

The minimum revenue goal is ${{form.minimum_target|intcomma}}.The maximum revenue goal is ${{form.maximum_target|intcomma}}. Yep.

Your goal should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed. You can get a feel for the interplay between revenue goal and ungluing date with the the ungluing date calculator

Once you launch the campaign, you'll be able to decrease your goal, but not increase it.

Please email us if you want to talk about pricing strategy.

{{ form.target.errors }}${{ form.target }}

Initial Ungluing Date

When you launch a Buy-To-Unglue campaign, you will specify a date in the future at which your book will become Creative Commons Licensed. eBooks sold via unglue.it will include a notice of this license. With every sale, the effective date of this license will advance a bit toward the present.

Before launching a campaign, you'll need to select Your initial Ungluing Date. Together with your campaign revenue goal, this will define when your book becomes "unglued". Check out the the ungluing date calculator to see how this works. Your starting Ungluing Date must be before {{ form.max_cc_date }}

{{ form.cc_date_initial.errors }}{{ form.cc_date_initial }} {% elif campaign.type == 3 %} {% endif %} {% else %}

License being offered

{% if campaign.type != 3 %}

If your campaign succeeds, you will be offering your ebook under a {{ campaign.license }} license.

{% else %}

You are offering your ebook under a {{ campaign.license }} license.

{% endif %}

Since your campaign is active, you may only change the license to remove restrictions. For more information on the licenses you can use, see Creative Commons: About the Licenses.

{{ form.license.errors }}{{ form.license }}
{% if campaign.type == 1 %}

Target Revenue

The current target revenue for your campaign is ${{ campaign.target|intcomma }}. Since your campaign is active, you may lower, but not raise, this target. You can get a feel for the interplay between revenue target and ungluing date with the the ungluing date calculator

${{ form.target.errors }}{{ form.target }}
{% elif campaign.type == 2 %}

Initial Revenue Goal

The initial revenue goal for your campaign was ${{ campaign.target|intcomma }}; the current amount remaining is ${{ campaign.left|intcomma }}. Since your campaign is active, you may lower, but not raise, this goal. Before you change this, try different parameters with the ungluing date calculator.

${{ form.target.errors }}{{ form.target }}
{% endif %} {% if campaign.type == 1 %}

Ending date

The ending date of your campaign is {{ campaign.deadline }}. Your campaign will conclude on this date or when you meet your target price, whichever is earlier. You may not change the ending date of an active campaign.

{{ form.deadline.errors }}{{ form.deadline }}
{% elif campaign.type == 2 %}

Ungluing Date

This campaign was launched with a Ungluing Date of {{ campaign.cc_date_initial }}.

Based on a total revenue of {{ campaign.current_total }} the Ungluing Date has been advanced to {{ campaign.cc_date }}.

{{ form.cc_date_initial.errors }}{{ form.cc_date_initial }}
{% elif campaign.type == 3 %} {% endif %} {% endif %} {% if campaign.type == 2 %}

Personalization

If you do not want Unglue.it to use digital watermarking techniques to encode a transaction number into the ebook files, uncheck this box. Either way, ebook files will be personalized; the difference is whether personalization is easy or hard to remove.

Use watermarking: {{ form.do_watermark }}
{% endif %}{{ form.do_watermark.errors }}

Your Pitch

{% if campaign.type == 3 %}

In a "thanks for ungluing" campaign, you want to first "motivate" your book- that is, you want to get the user to download the book. Once the user has clicked a "Download" button or a "Read it Now" button, you have a chance for an "ask" - that's where a user can decide to also make a thank-you contribution. The "ask" will be displayed to a user who has clicked a "Download" button. It's your chance to ask for their support. The user can decide to make a contribution and go enter a credit card, or can scroll down to download. To see your request in test mode, click here.

A strong ask/motivation combination:

{% else %}

This will be displayed in the Campaign tab for your work. It's your main pitch to supporters/purchasers, and your chance to share your passion for this work, and to inspire readers..

A strong ask:

{% endif %}
{% if campaign.type == 3 %}
First, the Motivation. Note that users who immediately click on a "Read it Now" button won't see this.:
{{ form.work_description.errors }}{{ form.work_description }}
Next, the Ask. A "thank you" form will float right in this area, so don't use wide graphic elements.
{% endif %} {{ form.description.errors }}{{ form.description }} {% if campaign.type == 3 %}

Enable "Thanks" in your ebook files

Unglue.it can add your "Ask" along with a link to your book's "thank the creators" page into your ebook files. That way, people who download the book without making a contribution will be reminded that they can do it later.

Add your ask to files: {{ form.use_add_ask.errors }}{{ form.use_add_ask }}
{% endif %}

Edition and Rights Details

This will be displayed on the More... tab for your work. It's the fine print for your campaign. {% if campaign.type == 1 %}Make sure to disclose any ways the unglued edition will differ from the existing edition; for example:

{% else %}Make sure to disclose any licensing carve-outs, for example:

{% endif %}

In short, is there a fact about this campaign that you think would matter to your agent or another publishing wonk, but that no one else is likely to care about? Put it here. If your campaign doesn't have any fine print, you can leave this blank.

{{ form.details.errors }}{{ form.details }}

e-mail contact addresses

Enter the email address where notifications about this campaign should be sent. If your campaign succeeds, this email needs to work if you want to get paid! This address will not be exposed on the website.

{{ form.paypal_receiver.errors }}{{ form.paypal_receiver }}

(Optional, but highly recommended). Enter an email address where ungluers with questions about the book or the campaign can contact you or someone involved. This address will not be exposed on the website.

{{ form.email.errors }}{{ form.email }}

{% if work.publishers %}

Publisher

If you are set up as an unglue.it publisher (send us a url, logo, description and list of ways your name might appear) you can link your campaign by selecting the publisher here:

{{ form.publisher.errors }}{{ form.publisher }}

{% endif %} {% if campaign_status == 'ACTIVE' %}
When you click this button, your changes will be visible to supporters immediately. Make sure to proofread!

{% else %}

{% endif %} {% if not is_preview or request.user.is_staff %} {% if campaign_status == 'INITIALIZED' %} {% endif %} {% endif %}
{% if campaign.type == 1 %}

Premiums

{% csrf_token %}
    {% for premium in premiums %}
  • ${{ premium.amount|intcomma }} {{ premium.description }} {% if premium.limit != 0 %}
    Limit: {{ premium.limit }}{% endif %} {% if premium.type == 'CU' %}
    Deactivate? {% endif %}
    • {% endfor %}
{% if campaign.custom_premiums.count %} {% endif %}

Add a premium for this campaign

{% csrf_token %} Pledge Amount ($2000 maximum): {{ premium_form.amount.errors }}${{ premium_form.amount }}

Premium Description: {{ premium_form.description.errors }}{{ premium_form.description }}

Number Available (0 if no limit): {{ premium_form.limit.errors }}{{ premium_form.limit }}

{{ premium_form.campaign }} {{ premium_form.type.errors }}{{ premium_form.type }}


Editing premiums

At this time, you can't edit a premium you've created. But you can deactivate a premium and add a new one to replace it. So be sure to double-check your spelling before adding it.

If you deactivate a premium that people have pledged toward, you are still responsible for delivering it to those pledgers.

A few things to keep in mind:

Acknowledgements

Your ungluers (including thos who use donations, will also automatically receive the following acknowledgements:

Your premium values may be any amounts -- you do not need to offer premiums at $25/$50/$100. For example, if you offer a $30 premium, anyone pledging to it will be eligible for the $25 reward. This will be communicated to them during the pledging process; you do not need to explain it in your pitch.

{% elif campaign.type == 2 %}

Offers to sell

{% if not campaign.work.ebookfiles.0 %}

An EPUB file for this work needs to be loaded!

{% endif %}

Enter a per/copy price for each license type. You may change these prices after the campaign has begun.

{% for offer in offers %}
{% csrf_token %} {{ offer.get_license_display }}: ${{ offer.offer_form.price }}{{ offer.offer_form.price.errors }} {{ offer.offer_form.active }} {{ offer.offer_form.license }} {{ offer.offer_form.work }} {% if offer.active %} {% else %} This offer is not active {% endif %}

{% endfor %}

{% elif campaign.type == 3 %}

Suggested Contributions

{% if not campaign.work.ebooks.0 %}

ebook files for this work need to be loaded!

{% endif %}

Enter a suggested per/copy contribution for each user type. You may change these numbers after the campaign has begun. Don't suggest contributions between $0.00 and $1.00, because these won't be processed. If you enter $0 for BOTH, then no contribution form will be displayed.

{% for offer in offers %}
{% csrf_token %} {{ offer.get_license_display }}: ${{ offer.offer_form.price }}{{ offer.offer_form.price.errors }} {{ offer.offer_form.active }} {{ offer.offer_form.license }} {{ offer.offer_form.work }}

{% endfor %}

When a contribution>$1 is made by a library, the library's verified users on unglue.it are not asked to make another contribution.

{% endif %}
{% if campaign_status == 'INITIALIZED' %}
{% if campaign.launchable %}

Before you hit launch:

If it doesn't look exactly the way you like, or you're having any trouble with your description, we're happy to help; please contact us.

If you're happy with your campaign, here's your moment of truth!

{% else %} {% if campaign.type == 1 %}

Please make sure you've selected your campaign's edition and entered its description, funding goal, deadline, premiums, and previewed your campaign, before launching.

{% elif campaign.type == 2 %}

Please make sure you've selected your campaign's edition and entered its description, funding goal, initial ungluing date, prices, and previewed your campaign, before launching.

Buy To Unglue campaigns can't be launched until ebook files have been loaded and pricing has been set and made active

{% elif campaign.type == 3 %}

Please make sure you've selected your campaign's edition and entered its description and previewed your campaign, before launching.

Thanks for Ungluing campaigns can't be launched until ebook files have been loaded and a suggested contribution has been set

{% endif %} {% endif %}
{% endif %}
{% if campaign_status == 'ACTIVE' or campaign_status == 'SUCCESSFUL' %} {% if campaign_status == 'ACTIVE' %}

Your campaign is now active! Hooray!

What to do next

{% endif %} {% if campaign.type == 1 %}

Acknowledgements

When you're logged in, the "Ungluers" tab on the campaign page will tell you a bit about each ungluer- when they last pledged, for example, and you can send individual messages to each ungluer. Use this tool with care! You can see who your biggest supporters are by looking at the sample acknowledgement page. After your campaign succeeds, you can used this page to generate epub code for the acknowledgements section of your unglued ebook.

{% else %} {% comment %}This might be a good place to put a sales report. {% endcomment %} {% endif %} {% endif %}
{% endif %} {% endwith %} {% endblock %}