{% extends "basedocumentation.html" %} {% load humanize %} {% block title %}Campaign Management{% endblock %} {% block extra_extra_head %} {% endblock %} {% block topsection %} {% endblock %} {% block doccontent %} {% with campaign.status as campaign_status %} {% if campaign.not_manager %}

You're not a manager for campaign: {{ campaign.name }}

{% else %}
{{ activetab }}
{% for alert in alerts %}

{{ alert }}

{% empty %}

Manage the campaign

{% endfor %} {% for problem in problems %} Please fix the following before launching your campaign:

{% empty %} {% endfor %} (Or, go back to rights holder tools page.)
{{ work.title }}

{{ work.title }}

{{ work.authors_short }}

{{ work.publication_date_year }}

{% ifequal work.last_campaign.type 1 %} {{ work.last_campaign.supporters_count }} Ungluers have pledged ${{ work.last_campaign.current_total|intcomma }} {% else %} Total revenue: ${{ work.last_campaign.current_total|intcomma }} from {{ work.last_campaign.supporters_count }} Ungluers and {{ work.last_campaign.anon_count }} others {% endifequal %}
book list status
{% ifequal campaign_status 'INITIALIZED' %} Preview Your Campaign {% else %} See Your Campaign {% endifequal %}

Edit the editions (if needed)

{% if campaign.rh.can_sell %}

If you want to sell ebooks as part of a buy to unglue campaign, you'll also need to upload an EPUB file for the ebook you want to sell.

{% endif %} {% if campaign.work.ebookfiles.0 %}

An Ebook file has been loaded.

Active file: {{campaign.work.ebookfiles.0.file}} created {{campaign.work.ebookfiles.0.created}}

{% if campaign.work.test_acqs.0 %} {% endif %}

Edition: {{ campaign.work.ebookfiles.0.edition }}

{% endif %}
{% csrf_token %} {{ form.media }}

Select the main edition

Please choose the edition that most closely matches the edition to be unglued. This is the edition whose cover image will display on your book's page. Your unglued edition should be identical to this edition if possible; you should note any differences under Rights Details below.

{{ form.edition.errors }}{{ form.edition }}
{% if campaign.edition %}

If the details of the edition you've chosen aren't accurate, you can edit the edition.

{% else %}

If the edition details are inaccurate (e.g. wrong cover image), go ahead and set up the campaign with that edition anyway. You'll be able to edit the edition details from this page later on.

{% endif %}

If you don't see an edition that matches what you want to release, you can create a new edition.

{% ifnotequal campaign_status 'ACTIVE' %} {% ifnotequal campaign.type 3 %}

License being offered

This is the license you are offering to use once the campaign succeeds. For more information on the licenses you can use, see Creative Commons: About the Licenses. Once your campaign is active, you'll be able to switch to a less restrictive license, but not a more restrictive one. We encourage you to pick the least restrictive license you are comfortable with, as this will increase the ways people can use your unglued ebook and motivate more people to donate.

{% else %}

License Being Used

This is the license you are using. For more information on the licenses you can use, see Creative Commons: About the Licenses. Once your campaign is active, you'll be able to switch to a less restrictive license, but not a more restrictive one. We encourage you to pick the least restrictive license you are comfortable with, as this will increase the ways people can use your unglued ebook and motivate more people to donate.

{% endifnotequal %}
{{ form.license.errors }}{{ form.license }}
{% ifequal campaign.type 1 %}

Target Price

This is the target price for your campaign. The minimum target is ${{form.minimum_target|intcomma}}.

Your target should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed.

Once you launch the campaign, you'll be able to decrease your target, but not increase it.

Please email us if you want to talk about pricing strategy.

{{ form.target.errors }}${{ form.target }}

Ending date

This is the ending date of your campaign. Once you launch the campaign, you won't be able to change it.

The ending date can't be more than six months away- that's a practical limit for credit card authorizations. The latest ending you can choose right now is {{ campaign.latest_ending }}

{{ form.deadline.errors }}{{ form.deadline }} {% endifequal %} {% ifequal campaign.type 2 %}

Revenue Target

This is the revenue target for your campaign. If you hit this target, your book gets released immediately, for free, under the Creative Commons License that you've specified. With time the actual revenue needed to trigger Creative Commons will gradually decrease.

The minimum revenue target is ${{form.minimum_target|intcomma}}.The maximum revenue target is ${{form.maximum_target|intcomma}}. Yep.

Your target should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed. You can get a feel for the interplay between revenue target and ungluing date with the the ungluing date calculator

Once you launch the campaign, you'll be able to decrease your target, but not increase it.

Please email us if you want to talk about pricing strategy.

{{ form.target.errors }}${{ form.target }}

Initial Ungluing Date

When you launch a Buy-To-Unglue campaign, you will specify a date in the future at which your book will become Creative Commons Licensed. eBooks sold via unglue.it will include a notice of this license. With every sale, the effective date of this license will advance a bit toward the present.

Before launching a campaign, you'll need to select Your initial Ungluing Date. Together with your campaign revenue target, this will define when your book becomes "unglued". Check out the the ungluing date calculator to see how this works. Your starting Ungluing Date must be before {{ form.max_cc_date }}

{{ form.cc_date_initial.errors }}{{ form.cc_date_initial }} {% endifequal %} {% ifequal campaign.type 3 %} {% endifequal %} {% else %}

License being offered

If your campaign succeeds, you will be offering your ebook under a {{ campaign.license }} license.

Since your campaign is active, you may only change the license to remove restrictions. For more information on the licenses you can use, see Creative Commons: About the Licenses.

{{ form.license.errors }}{{ form.license }}
{% ifnotequal campaign.type 3 %}

Target Revenue

The current target revenue for your campaign is ${{ campaign.target|intcomma }}. Since your campaign is active, you may lower, but not raise, this target. You can get a feel for the interplay between revenue target and ungluing date with the the ungluing date calculator

${{ form.target.errors }}{{ form.target }}
{% endifnotequal %} {% ifequal campaign.type 1 %}

Ending date

The ending date of your campaign is {{ campaign.deadline }}. Your campaign will conclude on this date or when you meet your target price, whichever is earlier. You may not change the ending date of an active campaign.

{{ form.deadline.errors }}{{ form.deadline }}
{% endifequal %} {% ifequal campaign.type 2 %}

Ungluing Date

This campaign was launched with a Ungluing Date of {{ campaign.cc_date_initial }}.

Based on a total revenue of {{ campaign.current_total }} the Ungluing Date has been advanced to {{ campaign.cc_date }}.

{{ form.cc_date_initial.errors }}{{ form.cc_date_initial }}
{% endifequal %} {% ifequal campaign.type 3 %} {% endifequal %} {% endifnotequal %} {% ifequal campaign.type 2 %}

Personalization

If you do not want Unglue.it to use digital watermarking techniques to encode a transaction number into the ebook files, uncheck this box. Either way, ebook files will be personalized; the difference is whether personalization is easy or hard to remove.

Use watermarking: {{ form.do_watermark }}
{% endifequal %}{{ form.do_watermark.errors }}

Make Your Pitch

{% ifequal campaign.type 3 %}

This will be displayed to a user who has clicked a "download" button. It's your chance to ask for their support. The user can either accept the suggested contribution and go make a payment, or enter "0" and go straight to download. To see your request in test mode, click here.

{% else %}

This will be displayed in the Campaign tab for your work. It's your main pitch to supporters/purchasers.

{% endifequal %}

This isn't a dry synopsis in a catalog. It's your chance to be creative, to share your passion for this work, and to inspire readers. A strong pitch:


{{ form.description.errors }}{{ form.description }}

Edition and Rights Details

This will be displayed on the More... tab for your work. It's the fine print for your campaign. {% ifequal campaign.type 1 %}Make sure to disclose any ways the unglued edition will differ from the existing edition; for example:

{% else %}Make sure to disclose any licensing carve-outs, for example:

{% endifequal %}

In short, is there a fact about this campaign that you think would matter to your agent or another publishing wonk, but that no one else is likely to care about? Put it here. If your campaign doesn't have any fine print, you can leave this blank.

{{ form.details.errors }}{{ form.details }}

e-mail contact addresses

Enter the email address where notifications about this campaign should be sent. If your campaign succeeds, this email needs to work if you want to get paid! This address will not be exposed on the website.

{{ form.paypal_receiver.errors }}{{ form.paypal_receiver }}

(Optional, but highly recommended). Enter an email address where ungluers with questions about the book or the campaign can contact you or someone involved. This address will not be exposed on the website.

{{ form.email.errors }}{{ form.email }}

{% if work.publishers %}

Publisher

If you are set up as an unglue.it publisher (send us a url, logo, description and list of ways your name might appear) you can link your campaign by selecting the publisher here:

{{ form.publisher.errors }}{{ form.publisher }}

{% endif %} {% ifequal campaign_status 'ACTIVE' %}
When you click this button, your changes will be visible to supporters immediately. Make sure to proofread!

{% else %}

{% endifequal %} {% if not is_preview or request.user.is_staff %} {% if campaign_status == 'INITIALIZED' %} {% endif %} {% endif %}
{% ifequal campaign.type 1 %}

Premiums

{% csrf_token %} {% if campaign.custom_premiums.count %} {% endif %}

Add a premium for this campaign

{% csrf_token %} Pledge Amount ($2000 maximum): {{ premium_form.amount.errors }}${{ premium_form.amount }}

Premium Description: {{ premium_form.description.errors }}{{ premium_form.description }}

Number Available (0 if no limit): {{ premium_form.limit.errors }}{{ premium_form.limit }}

{{ premium_form.campaign }} {{ premium_form.type.errors }}{{ premium_form.type }}


Editing premiums

At this time, you can't edit a premium you've created. But you can deactivate a premium and add a new one to replace it. So be sure to double-check your spelling before adding it.

If you deactivate a premium that people have pledged toward, you are still responsible for delivering it to those pledgers.

A few things to keep in mind:

Acknowledgements

Your ungluers will also automatically receive the following acknowledgements:

Your premium values may be any amounts -- you do not need to offer premiums at $25/$50/$100. For example, if you offer a $30 premium, anyone pledging to it will be eligible for the $25 reward. This will be communicated to them during the pledging process; you do not need to explain it in your pitch.

{% endifequal %} {% ifequal campaign.type 2 %}

Offers to sell

{% if not campaign.work.ebookfiles.0 %}

An EPUB file for this work needs to be loaded!

{% endif %}

Enter a per/copy price for each license type. You may change these prices after the campaign has begun.

{% for offer in offers %}
{% csrf_token %} {{ offer.get_license_display }}: ${{ offer.offer_form.price }}{{ offer.offer_form.price.errors }} {{ offer.offer_form.active }} {{ offer.offer_form.license }} {{ offer.offer_form.work }} {% if offer.active %} {% else %} This offer is not active {% endif %}

{% endfor %}

{% endifequal %} {% ifequal campaign.type 3 %}

Suggested Contributions

{% if not campaign.work.ebookfiles.0 %}

An EPUB file for this work needs to be loaded!

{% endif %}

Enter a suggested per/copy contribution for each user type. You may change these numbers after the campaign has begun. Don't suggest contributions between $0.00 and $1.00, because these won't be processed.

{% for offer in offers %}
{% csrf_token %} {{ offer.get_license_display }}: ${{ offer.offer_form.price }}{{ offer.offer_form.price.errors }} {{ offer.offer_form.active }} {{ offer.offer_form.license }} {{ offer.offer_form.work }}

{% endfor %}

When a contribution>$1 is made by a library, the library's verified users on unglue.it are not asked to make another contribution.

{% endifequal %}
{% ifequal campaign_status 'INITIALIZED' %}
{% if not is_preview or request.user.is_staff %} {% if campaign.launchable %}

Before you hit launch:

If it doesn't look exactly the way you like, or you're having any trouble with your description, we're happy to help; please email unglue.it support (support@gluejar.com).

If you're happy with your campaign, here's your moment of truth!

{% else %}

Please make sure you've selected your campaign's edition and entered its description, target, deadline, prices or premiums, and previewed your campaign, before launching.

{% ifequal campaign.type 2 %}

Buy To Unglue campaigns can't be launched until ebook files have been loaded and pricing has been set and made active

{% endifequal %} {% endif %} {% else %} While you're free to edit your campaign, it won't be launchable until we've fully tested our new payment processor. {% endif %}
{% endifequal %}
{% if campaign_status == 'ACTIVE' or campaign_status == 'SUCCESSFUL' %} {% if campaign_status == 'ACTIVE' %}

Your campaign is now active! Hooray!

What to do next

{% endif %} {% ifequal campaign.type 1 %}

Acknowledgements

When you're logged in, the "Ungluers" tab on the campaign page will tell you a bit about each ungluer- when they last pledged, for example, and you can send individual messages to each ungluer. Use this tool with care! You can see who your biggest supporters are by looking at the sample acknowledgement page. After your campaign succeeds, you can used this page to generate epub code for the acknowledgements section of your unglued ebook.

{% else %} {% comment %}This might be a good place to put a sales report. {% endcomment %} {% endifequal %} {% endif %}
{% endif %} {% endwith %} {% endblock %}