{% extends "basedocumentation.html" %} {% load humanize %} {% block title %}Campaign Management{% endblock %} {% block extra_extra_head %} {% endblock %} {% block topsection %} {% endblock %} {% block doccontent %} {% with campaign.status as campaign_status %} {% if campaign.not_manager %}

You're not a manager for campaign: {{ campaign.name }}

{% else %}
{{ activetab }}
{% for alert in alerts %}

{{ alert }}

{% empty %}

Manage the campaign

{% endfor %} {% for problem in problems %} Please fix the following before launching your campaign:

{% empty %} {% endfor %} (Or, go back to rights holder tools page.)
{{ work.title }}

{{ work.title }}

{{ work.author }}

{{ work.publication_date_year }}

{% ifequal work.last_campaign.type 1 %} {{ work.last_campaign.supporters_count }} Ungluers have pledged ${{ work.last_campaign.current_total|intcomma }} {% else %} Total revenue: ${{ work.last_campaign.current_total|intcomma }} from {{ work.last_campaign.supporters_count }} Ungluers {% endifequal %}
book list status
{% ifequal campaign_status 'INITIALIZED' %} Preview Your Campaign {% else %} See Your Campaign {% endifequal %}

Edit the editions (if needed)

{% if campaign.rh.can_sell %}

If you want to sell ebooks as part of a buy to unglue campaign, you'll need to upload the ebook files that you want to sell.

{% endif %}
{% csrf_token %} {{ form.media }}

Select the main edition

Please choose the edition that most closely matches the edition to be unglued. This is the edition whose cover image will display on your book's page. Your unglued edition should be identical to this edition if possible; you should note any differences under Rights Details below.

{{ form.edition.errors }}{{ form.edition }} {% if campaign.edition %}

If the details of the edition you've chosen aren't accurate, you can edit the edition.

{% else %}

If the edition details are inaccurate (e.g. wrong cover image), go ahead and set up the campaign with that edition anyway. You'll be able to edit the edition details from this page later on.

{% endif %}

If you don't see an edition that matches what you want to release, you can create a new edition.

{% ifnotequal campaign_status 'ACTIVE' %}

License being offered

This is the license you are offering to use once the campaign succeeds. For more information on the licenses you can use, see Creative Commons: About the Licenses. Once your campaign is active, you'll be able to switch to a less restrictive license, but not a more restrictive one. We encourage you to pick the least restrictive license you are comfortable with, as this will increase the ways people can use your unglued ebook and motivate more people to donate.

{{ form.license.errors }}{{ form.license }} {% ifequal campaign.type 1 %}

Target Price

This is the target price for your campaign. The minimum target is ${{form.minimum_target|intcomma}}.

Your target should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed.

Once you launch the campaign, you'll be able to decrease your target, but not increase it.

Please email us if you want to talk about pricing strategy.

{{ form.target.errors }}${{ form.target }}

Ending date

This is the ending date of your campaign. Once you launch the campaign, you won't be able to change it.

The ending date can't be more than six months away- that's a practical limit for credit card authorizations. The latest ending you can choose right now is {{ campaign.latest_ending }}

{{ form.deadline.errors }}{{ form.deadline }} {% else %}

Revenue Target

This is the revenue target for your campaign. If you hit this target, your book gets released immediately, for free, under the Creative Commons License that you've specified. With time the actual revenue needed to trigger Creative Commons will gradually decrease.

The minimum revenue target is ${{form.minimum_target|intcomma}}.The maximum revenue target is ${{form.maximum_target|intcomma}}. Yep.

Your target should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed.

Once you launch the campaign, you'll be able to decrease your target, but not increase it.

Please email us if you want to talk about pricing strategy.

{{ form.target.errors }}${{ form.target }}

Initial CC Date

When you launch a Buy-To-Unglue campaign, you will specify a date in the future at which your book will become Creative Commons Licensed. eBooks sold via unglue.it will include a notice of this license. With every sale, the effective date of this license will advance a bit toward the present.

Before launching a campaign, you'll need to select Your initial CC Date. Together with your campaign revenue target, this will define when your book becomes "unglued". Your starting CC Date must be before {{ form.max_cc_date }}

{{ form.cc_date_initial.errors }}{{ form.cc_date_initial }} {{ form.deadline }} {% endifequal %} {% else %}

License being offered

If your campaign succeeds, you will be offering your ebook under a {{ campaign.license }} license.

Since your campaign is active, you may only change the license to remove restrictions. For more information on the licenses you can use, see Creative Commons: About the Licenses.

{{ form.license.errors }}{{ form.license }}

Target Price

The current target price for your campaign is ${{ campaign.target|intcomma }}. Since your campaign is active, you may lower, but not raise, this target.

${{ form.target.errors }}{{ form.target }} {% ifequal campaign.type 1 %}

Ending date

The ending date of your campaign is {{ campaign.deadline }}. Your campaign will conclude on this date or when you meet your target price, whichever is earlier. You may not change the ending date of an active campaign.

{{ form.deadline.errors }}{{ form.deadline }} {% else %}

CC Date

This campaign was launched with a CC Date of {{ campaign.cc_date_initial }}.

Based on a total revenue of {{ campaign.current_total }} the CC Date has been advanced to {{ campaign.cc_date }}.

{{ form.cc_date_initial.errors }}{{ form.cc_date_initial }}

Ending date

Your sales campaign will run until {{ campaign.deadline }}. Contact unglue.it staff to extend it.

{{ form.deadline }} {% endifequal %} {% endifnotequal %}

Make Your Pitch

This will be displayed in the Campaign tab for your work. It's your main pitch to supporters.

This isn't a dry synopsis in a catalog. It's your chance to be creative, to share your passion for this work, and to inspire readers. A strong pitch:

How to add video

We strongly encourage you to include video that communicates directly with your supporters. To add a video:

You'll see an IFRAME code in the editor where your video will go. The video will display normally on your campaign page.

Prefer screencasts? Here you go: how to embed a video in your campaign page.

How to add a PDF

This assumes that you have a (free) Google account.

You'll see an IFRAME code in the editor where your PDF will go. The PDF will display normally on your campaign page.

Prefer screencasts? Here: how to embed a PDF in your campaign page (screencast)

{{ form.description.errors }}{{ form.description }}

Edition and Rights Details

This will be displayed on the More... tab for your work. It's the fine print for your campaign. Make sure to disclose any ways the unglued edition will differ from the existing edition; for example:

In short, is there a fact about this campaign that you think would matter to your agent or another publishing wonk, but that no one else is likely to care about? Put it here. If your campaign doesn't have any fine print, you can leave this blank.

{{ form.details.errors }}{{ form.details }}

e-mail contact addresses

Enter the email address where notifications about this campaign should be sent. If your campaign succeeds, this email needs to work if you want to get paid! This address will not be exposed on the website.

{{ form.paypal_receiver.errors }}{{ form.paypal_receiver }}

(Optional, but highly recommended). Enter an email address where ungluers with questions about the book or the campaign can contact you or someone involved. This address will not be exposed on the website.

{{ form.email.errors }}{{ form.email }}

{% if work.publishers %}

Publisher

If you are set up as an unglue.it publisher (send us a url, logo, description and list of ways your name might appear) you can link your campaign by selecting the publisher here:

{{ form.publisher.errors }}{{ form.publisher }}

{% endif %} {% ifequal campaign_status 'ACTIVE' %}
When you click this button, your changes will be visible to supporters immediately. Make sure to proofread!

{% else %}

{% endifequal %} {% if not is_preview or request.user.is_staff %} {% if campaign_status == 'INITIALIZED' %} {% endif %} {% endif %}
{% ifequal campaign.type 1 %}

Premiums

{% csrf_token %}
    {% for premium in premiums %}
  • ${{ premium.amount|intcomma }} {{ premium.description }} {% ifnotequal premium.limit 0 %}
    Limit: {{ premium.limit }}{% endifnotequal %} {% ifequal premium.type 'CU' %}
    Deactivate? {% endifequal %}
    • {% endfor %}
{% if campaign.custom_premiums.count %} {% endif %}

Add a premium for this campaign

{% csrf_token %} Pledge Amount ($2000 maximum): {{ premium_form.amount.errors }}${{ premium_form.amount }}

Premium Description: {{ premium_form.description.errors }}{{ premium_form.description }}

Number Available (0 if no limit): {{ premium_form.limit.errors }}{{ premium_form.limit }}

{{ premium_form.campaign }} {{ premium_form.type.errors }}{{ premium_form.type }}


Editing premiums

At this time, you can't edit a premium you've created. But you can deactivate a premium and add a new one to replace it. So be sure to double-check your spelling before adding it.

If you deactivate a premium that people have pledged toward, you are still responsible for delivering it to those pledgers.

A few things to keep in mind:

Acknowledgements

Your ungluers will also automatically receive the following acknowledgements:

Your premium values may be any amounts -- you do not need to offer premiums at $25/$50/$100. For example, if you offer a $30 premium, anyone pledging to it will be eligible for the $25 reward. This will be communicated to them during the pledging process; you do not need to explain it in your pitch.

{% endifequal %} {% ifequal campaign.type 2 %}

Offers to sell

Make sure that ebook files for this work have been loaded!

{% for offer in offers %}

{% csrf_token %} {{ offer.offer_form.as_p }}
{% endfor %}
{% endifequal %}
{% ifequal campaign_status 'INITIALIZED' %}
{% if not is_preview or request.user.is_staff %} {% if campaign.description and campaign.target and campaign.deadline and campaign.launchable %}

Before you hit launch:

If it doesn't look exactly the way you like, or you're having any trouble with your description or premiums, we're happy to help; please email unglue.it support (support@gluejar.com).

If you're happy with your campaign, here's your moment of truth!

Launch Campaign
{% else %}

Please make sure you've selected your campaign's edition and entered its description, target, deadline, and premiums, and previewed your campaign, before launching.

{% ifequal campaign.type 2 %}

Buy To Unglue campaigns can't be launched until ebook files have been loaded and pricing has been set and made active

{% endifequal %} {% endif %} {% else %} While you're free to edit your campaign, it won't be launchable until we've fully tested our new payment processor. {% endif %}
{% endifequal %}
{% if campaign_status == 'ACTIVE' or campaign_status == 'SUCCESSFUL' %} {% if campaign_status == 'ACTIVE' %}

Your campaign is now active! Hooray!

What to do next

{% endif %}

Acknowledgements

When you're logged in, the "Ungluers" tab on the campaign page will tell you a bit about each ungluer- when they last pledged, for example, and you can send individual messages to each ungluer. Use this tool with care! You can see who your biggest supporters are by looking at the sample acknowledgement page. After your campaign succeeds, you can used this page to generate epub code for the acknowledgements section of your unglued ebook.

{% endif %}
{% endif %} {% endwith %} {% endblock %}