{% if work.is_free %}"{{ work.title }}" is a free ebook on Unglue.it: 
https://{{site}}{% url 'work' work.id %} 

You can download it and read it on your favorite device.

{% else %}Help me unglue one of my favorite books, "{{ work.title }}" on Unglue.it: 
https://{{site}}{% url 'work' work.id %} 

If enough of us fave this book, Unglue.it may start a campaign to pay the creator and make the ebook free to everyone on earth.{% endif %}