diff --git a/frontend/templates/registration/activation_email_subject.txt b/frontend/templates/registration/activation_email_subject.txt
index 13912aaf..31bf1bb1 100644
--- a/frontend/templates/registration/activation_email_subject.txt
+++ b/frontend/templates/registration/activation_email_subject.txt
@@ -1 +1 @@
-Account registration for {{ site.name }}
+Your new account at {{ site.name }}