diff --git a/frontend/templates/about_smashwords.html b/frontend/templates/about_smashwords.html
index 0038e98e..abe8d094 100644
--- a/frontend/templates/about_smashwords.html
+++ b/frontend/templates/about_smashwords.html
@@ -12,11 +12,11 @@
 
 <h2>Why Unglue Your Book?</h2>
 
-<p>As a self-published author, you know that innovative marketing and distribution are critical.</p>
+<p>As a self-published author, you know that establishing a relationship with your readers is crucial to your success as an Author.</p>
 
-<p>Ungluing campaigns guarantee you income when campaigns succeed, without risk to you if they don't.  Whether campaigns succeed or fail, they're a tool for you to reach out to, discover, interact with, and increase your audience while raising the profile of your work.  Successful campaigns mean wider distribution of your book -- our <a href="https://unglue.it/work/81834/">first unglued ebook</a> reached #3 most-downloaded in Amazon's Kindle eBooks > Nonfiction > Social Sciences category.  Your unglued book, in turn, becomes an ambassador for the rest of your work.</p>
+<p>Ungluing campaigns offer ways to earn income while at the same time making your books free.  They're a tool for you to reach out to, discover, interact with, and increase your audience while raising the profile of your work.   Your unglued book, in turn, becomes an ambassador for the rest of your work.</p>
 
-<p>Rest assured that, when you unglue a book, you retain the copyright.  You can choose whichever <a href="http://creativecommons.org/licenses/">Creative Commons license</a> serves your interests best, whether that's inviting your fans to remix your work or sharing it widely while reserving certain rights.  Once a book is unglued, you should set the price to zero in the Smashwords admin so as to honor the intentions of your supporters. We encourage you to develop enhanced digital editions to sell alongside the Creative Commons Licensed edition and print versions for sale.  </p>
+<p>Rest assured that, when you unglue a book, you retain the copyright.  You can choose whichever <a href="http://creativecommons.org/licenses/">Creative Commons license</a> serves your interests best, whether that's inviting your fans to remix your work or sharing it widely while reserving certain rights.  If a book is unglued via a pledge campaign, you should set the price to zero in the Smashwords admin so as to honor the intentions of your supporters. We encourage you to develop enhanced digital editions to sell alongside the Creative Commons Licensed edition and print versions for sale.  </p>
 
 <h2>The Fine Print</h2>
 
diff --git a/frontend/templates/faq.html b/frontend/templates/faq.html
index 3aa94979..2120c9b7 100644
--- a/frontend/templates/faq.html
+++ b/frontend/templates/faq.html
@@ -23,7 +23,7 @@
 <dt>What are Ungluing Campaigns?</dt>
 
 <dd>We have three types of Ungluing Campaigns: Pledge Campaigns, Buy-to-Unglue Campaigns and Thanks-for-Ungluing campaigns.
-<ul>
+<ul class="bullets">
 <li> In a <i>Pledge Campaign</i>, book lovers pledge their support for ungluing a book. If enough support is found to reach the goal (and only then), the supporter's credit cards are charged, and an unglued ebook is released.</li>
 <li> In a <i>Buy-to-Unglue Campaign</i>, every ebook copy sold moves the book's ungluing date closer to the present. And you can donate ebooks to your local library- that's something you can't do in the Kindle or Apple Stores!</li>
 <li> In a <i>Thanks-for-Ungluing Campaign</i>, the ebook is already released with a Creative Commons license. Supporters can express their thanks by paying what they wish for the license and the ebook.</li>
@@ -74,12 +74,14 @@ If you are a copyright holder, you retain your copyright when you unglue a book.
 <dt>Why do authors, publishers, and other rights holders want their books unglued?</dt>
 
 <dd>
-Lots of reasons:<br /><br />
-To publicize their other books, gain new fans, or otherwise increase the value of an author's brand.<br /><br />
-To get income from books that are no longer in print.<br /><br />
-To have a digital strategy that pays for itself, even if they don't have expertise in producing ebooks.<br /><br />
-To advance a cause, add to the public conversation, or increase human knowledge.<br /><br />
-To leave a legacy that enriches everyone, now and in the future.
+Lots of reasons:
+<ul class="bullets">
+<li>To publicize their other books, gain new fans, or otherwise increase the value of an author's brand.</li>
+<li>To get income from books that are no longer in print.</li>
+<li>To have a digital strategy that pays for itself, even if they don't have expertise in producing ebooks.</li>
+<li>To advance a cause, add to the public conversation, or increase human knowledge.</li>
+<li>To leave a legacy that enriches everyone, now and in the future.</li>
+</ul>
 </dd>
 
 <dt>Does Unglue.it publish books?  Can I self-publish here?</dt>
@@ -383,25 +385,30 @@ Unglue.it signs agreements assuring the copyright status of every work we unglue
 <dd>Contact our Rights Holder Relations team, <a href="mailto:rights@gluejar.com">rights@gluejar.com</a>, to discuss signing our Platform Services Agreement (PSA), setting a revenue goal, and running a campaign on Unglue.it to release your book under a <a href="http://creativecommons.org">Creative Commons</a> license.<br /><br />
 The more Unglue.it knows about you and your books, the faster your campaign can be up and running.<br /><br />
 For example, it would help to have you tell us the following in your initial query:<br /><br />
-<em>About your books:</em><br />
-Title(s) for which you hold the rights and which you might want to unglue. (ISBNs help too!)<br />
-How long have print and/or ebook editions of these titles been for sale?<br />
-Where are your books sold?<br />
-If your title went out of print, how many copies had it sold until then?<br />
-Have you self-published this title or other works?<br /><br />
-Have you already applied a Creative Commons license to this work?<br /><br />
-
+<em>About your books:</em>
+<ul class="bullets">
+<li>Title(s) for which you hold the rights and which you might want to unglue. (ISBNs help too!)</li>
+<li>How long have print and/or ebook editions of these titles been for sale?</li>
+<li>Where are your books sold?</li>
+<li>If your title went out of print, how many copies had it sold until then?</li>
+<li>Have you self-published this title or other works?</li>
+<li>Have you already applied a Creative Commons license to this work?</li>
+</ul>
 <em>Note:  If you have an EPUB file ready to sell, you should use a "Buy to Unglue" campaign. If there is no ebook yet, you'll want to offer a "Pledge" campaign.</em><br /><br />
-<em>About the ebook rights:</em><br />
-If you are the copyright holder, have ebook rights reverted to you or have you requested reversion from the original publisher? <br />
-If you are a publisher, do you have the right to publish using a Creative Common license? Who distributes your ebooks for online sales to individuals and via 3rd party platforms to libraries for lending?<br />
-If there is an ebook how long is has it been for sale?  <br />
-Are ebooks available to Libraries for lending?<br /><br />
-
-<em>About you as an author and marketer:</em><br />
-What social media (blog, Twitter, Facebook, Goodreads, etc.) do you currently use?<br />
-How have you worked with libraries to promote your books in the past?<br />
-Where do you think your key supporters will come from? -- a community of fans you're already in touch with, fans who read your genre, readers who have yet to discover your work, scholars or students, readers who support the open access movement or free culture?
+<em>About the ebook rights:</em>
+<ul class="bullets">
+<li>If you are the copyright holder, have ebook rights reverted to you or have you requested reversion from the original publisher? </li>
+<li>If you are a publisher, do you have the right to publish using a Creative Common license?</li>
+<li> Who distributes your ebooks for online sales to individuals and via 3rd party platforms to libraries for lending?</li>
+<li>If there is an ebook how long is has it been for sale?  </li>
+<li>Are ebooks available to Libraries for lending?</li>
+</ul><br />
+<em>About you as an author and marketer:</em>
+<ul class="bullets">
+<li>What social media (blog, Twitter, Facebook, Goodreads, etc.) do you currently use?</li>
+<li>How have you worked with libraries to promote your books in the past?</li>
+<li>Where do you think your key supporters will come from? -- a community of fans you're already in touch with, fans who read your genre, readers who have yet to discover your work, scholars or students, readers who support the open access movement or free culture?</li>
+</ul>
 </dd>
 
 <dt>Do I need to know the exact titles I might want to unglue before I sign the Platform Services Agreement?</dt>
diff --git a/frontend/templates/faqmenu.html b/frontend/templates/faqmenu.html
index b05a5078..92ffe057 100644
--- a/frontend/templates/faqmenu.html
+++ b/frontend/templates/faqmenu.html
@@ -49,7 +49,7 @@
                         </li>
                         
                         <li class="parent">
-                            <a href="{% url libraries %}"><span>How Libraries Can Help</span></a>
+                            <a href="{% url libraries %}"><span>For Libraries</span></a>
                         </li>
                         <li class="parent">
                             <a href="{% url landing %}"><span>Start Exploring</span></a>