diff --git a/frontend/templates/download.html b/frontend/templates/download.html
index d86d4338..a5ba32ea 100644
--- a/frontend/templates/download.html
+++ b/frontend/templates/download.html
@@ -69,7 +69,7 @@ $j(document).ready(function() {
             <a href="https://www.facebook.com/sharer.php?u=https://{{ site.domain }}{% url work work.id|urlencode:"" %}"><li class="facebook first"><span>Facebook</span></li></a>
             <a href="https://twitter.com/intent/tweet?url={{ request.build_absolute_uri|urlencode:"" }}&amp;text=I%27m%20enjoying%20{{ work.title|urlencode }}%2C%20a%20free%2C%20non%2DDRM%20ebook%2E%20You%20can%20too%21"><li class="twitter"><span>Twitter</span></li></a>
             {% endwith %}
-            {% if request.user.is_authenticated %}<a href="{% url emailshare '' %}?next={% url work work.id %}"><li class="email"><span>Email</span></li></a>{% endif %}
+            {% if request.user.is_authenticated %}<a href="{% url emailshare 'downloaded' %}?next={% url work work.id %}"><li class="email"><span>Email</span></li></a>{% endif %}
             <a id="embed2"><li class="embed"><span>Embed</span></li></a>
             <div id="widgetcode2">Copy/paste this into your site:<br /><textarea rows="7" cols="22">&lt;iframe src="https://{{ request.META.HTTP_HOST }}/api/widget/{{ work.first_isbn_13 }}/" width="152" height="325" frameborder="0"&gt;&lt;/iframe&gt;</textarea></div>
         </ul>
diff --git a/frontend/templates/emails/i_just_pledged.txt b/frontend/templates/emails/i_just_pledged.txt
index 753cf366..1b5f8360 100644
--- a/frontend/templates/emails/i_just_pledged.txt
+++ b/frontend/templates/emails/i_just_pledged.txt
@@ -1,4 +1,6 @@
-I just pledged to unglue one of my favorite books, "{{ work.title }}", on Unglue.it:
+I just {{ action }} one of my favorite books, "{{ work.title }}", on Unglue.it:
 https://{{site}}{% url work work.id %}.  
 
-If enough of us pledge to unglue this book, the creator will be paid and the ebook will become free to everyone on earth.  Will you join me?
+{% ifequal work.last_campaign.type 1 %}If enough of us pledge to unglue this book, the creator will be paid and the ebook will become free to everyone on earth.{% endifequal %}{% ifequal work.last_campaign.type 2 %}If enough of us buy this book, the ebook will become free to everyone on earth.{% endifequal %}{% ifequal work.last_campaign.type 3 %}Creators of free ebooks need support if we want there to be more of them.{% endifequal %}
+
+Will you join me?
diff --git a/frontend/templates/emails/pledge_this.txt b/frontend/templates/emails/pledge_this.txt
index c5184269..a7a684fa 100644
--- a/frontend/templates/emails/pledge_this.txt
+++ b/frontend/templates/emails/pledge_this.txt
@@ -1,4 +1,4 @@
 Help me unglue one of my favorite books, "{{ work.title }}" on Unglue.it: 
 https://{{site}}{% url work work.id %} 
 
-If enough of us pledge to unglue this book, the creator will be paid and the ebook will become free to everyone on earth.
+{% ifequal work.last_campaign.type 1 %}If enough of us pledge to unglue this book, the creator will be paid and the ebook will become free to everyone on earth.{% endifequal %}{% ifequal work.last_campaign.type 2 %}If enough of us buy this book, the ebook will become free to everyone on earth.{% endifequal %}{% ifequal work.last_campaign.type 3 %}Creators of free ebooks need support if we want there to be more of them.{% endifequal %}
\ No newline at end of file
diff --git a/frontend/templates/emails/wish_this.txt b/frontend/templates/emails/wish_this.txt
index d577f2e6..a2799410 100644
--- a/frontend/templates/emails/wish_this.txt
+++ b/frontend/templates/emails/wish_this.txt
@@ -1,4 +1,4 @@
 Help me unglue one of my favorite books, "{{ work.title }}" on Unglue.it: 
 https://{{site}}{% url work work.id %} 
 
-If enough of us wishlist this book, Unglue.it may start a campaign to pay the creator and make the ebook free to everyone on earth.
+If enough of us fave this book, Unglue.it may start a campaign to pay the creator and make the ebook free to everyone on earth.
diff --git a/frontend/templates/notification/sharing_block.html b/frontend/templates/notification/sharing_block.html
index 9d82c132..15fdd4e2 100644
--- a/frontend/templates/notification/sharing_block.html
+++ b/frontend/templates/notification/sharing_block.html
@@ -1,5 +1,5 @@
 	<ul>
-		{% if request.user.is_authenticated %}<a href="{% url emailshare 'pledge' %}?next={{ work_url|urlencode:"" }}"><li>Email it!</li></a>{% endif %}
+		{% if request.user.is_authenticated %}<a href="{% url emailshare 'pledged' %}?next={{ work_url|urlencode:"" }}"><li>Email it!</li></a>{% endif %}
 		<a href="https://twitter.com/intent/tweet?url=https://{{ current_site.domain }}{{ work_url|urlencode:"" }}&text=I%27m%helping%20to%20unglue%20{{ title|urlencode }}%20at%20%40unglueit.%20Will%20you%20join%20me%3F"><li>Tweet it!</li></a>
 		<a href="https://www.facebook.com/sharer.php?u=https://{{ current_site.domain }}{{ work_url|urlencode:"" }}"><li>Share it on Facebook.</li></a>
 		<li>Best idea: talk about it with those you love.</li>
diff --git a/frontend/templates/pledge_complete.html b/frontend/templates/pledge_complete.html
index 0650d002..9ecf140b 100644
--- a/frontend/templates/pledge_complete.html
+++ b/frontend/templates/pledge_complete.html
@@ -52,7 +52,7 @@
 	<ul class="social menu pledge">
 		<a href="https://www.facebook.com/sharer.php?u=https://{{ site.domain }}{% url work work.id|urlencode:"" %}"><li class="facebook first"><span>Facebook</span></li></a>
 		<a href="https://twitter.com/intent/tweet?url=https://{{ site.domain }}{% url work work.id|urlencode:"" %}&amp;text=I%20just%20supported%20{{ work.title|urlencode }}%20at%20%40unglueit.%20Will%20you%20join%20me%3F"><li class="twitter"><span>Twitter</span></li></a>
-		{% if request.user.is_authenticated %}<a href="{% url emailshare 'pledge' %}?next={% url work work.id|urlencode:"" %}"><li class="email"><span>Email</span></li></a>{% endif%}
+		{% if request.user.is_authenticated %}<a href="{% url emailshare 'pledged' %}?next={% url work work.id|urlencode:"" %}"><li class="email"><span>Email</span></li></a>{% endif%}
 		<a href="#" id="embed"><li class="embed"><span>Embed</span></li></a>
 	</ul>
 </div>
diff --git a/frontend/views.py b/frontend/views.py
index ee293bf3..4606ddf6 100755
--- a/frontend/views.py
+++ b/frontend/views.py
@@ -2474,44 +2474,25 @@ def emailshare(request, action):
             work_id = next.split('/')[-2]
             work_id = int(work_id)
             work = models.Work.objects.get(pk=work_id)
-            if action == 'pledge':
-                message = render_to_string('emails/i_just_pledged.txt',{'request':request,'work':work,'site': Site.objects.get_current()})
-                subject = "Help me unglue "+work.title
-            else:
-                try:
-                    status = work.last_campaign().status
-                except:
-                    status = None
-            
-                # customize the call to action depending on campaign status
-                if status == 'SUCCESSFUL' or work.first_ebook():
-                    message = render_to_string('emails/read_this.txt',{'request':request,'work':work,'site': Site.objects.get_current()})
-                    subject = 'I think you\'d like this book I\'m reading'
-                elif status == 'ACTIVE':
-                    message = render_to_string('emails/pledge_this.txt',{'request':request,'work':work,'site': Site.objects.get_current()})
-                    subject = 'Please help me give this book to the world'
-                else:
-                    message = render_to_string('emails/wish_this.txt',{'request':request,'work':work,'site': Site.objects.get_current()})
-                    subject = 'Come see one of my favorite books on Unglue.it'
-            
-            form = EmailShareForm(initial={ 'next':next, 'subject': subject, 'message': message})
+            if not action:
+                status = work.last_campaign().status
         except:
             pass
-
-        if action == 'pledge':
-            message = render_to_string('emails/i_just_pledged.txt',{'request':request,'work':work,'site': Site.objects.get_current()})
+        context = {'request':request,'work':work,'site': Site.objects.get_current(), 'action': action}
+        if work and action :
+            message = render_to_string('emails/i_just_pledged.txt', context)
             subject = "Help me unglue "+work.title
         else:            
             # customize the call to action depending on campaign status
             if status == 'ACTIVE':
-                message = render_to_string('emails/pledge_this.txt',{'request':request,'work':work,'site': Site.objects.get_current()})
+                message = render_to_string('emails/pledge_this.txt', context)
                 subject = 'Please help me give this book to the world'
             elif work:
-                message = render_to_string('emails/wish_this.txt',{'request':request,'work':work,'site': Site.objects.get_current()})
-                subject = 'Come see one of my favorite books on Unglue.it'
+                message = render_to_string('emails/wish_this.txt', context)
+                subject = 'This is one of my favorite books on Unglue.it'
             else:
                 # for email shares not bound to a campaign or pledge
-                message = render_to_string('emails/join_me.txt',{'request':request,'site': Site.objects.get_current()})
+                message = render_to_string('emails/join_me.txt', context)
                 subject = "Help me give books to the world"
 
         form = EmailShareForm(initial={ 'next':next, 'subject': subject, 'message': message})