diff --git a/frontend/templates/faq.html b/frontend/templates/faq.html
index 4f776ff7..6f2142d7 100644
--- a/frontend/templates/faq.html
+++ b/frontend/templates/faq.html
@@ -524,7 +524,8 @@ Need more ideas?  We're happy to work with rights holders personally to craft a
 
 <dt>Are contributions refundable?</dt>
 
-<dd>Unglue.it cannot refund contributions.  Once a campaign succeeds, supporters' credit cards will be charged the full amount of their pledge nonrefundably.  However, they will not be charged until, and unless, the campaign succeeds.  Before that time they may modify or cancel their pledges without charge.</dd>
+<dd>Unglue.it contributions are non-refundable. Once a campaign succeeds, supporters' credit cards will be charged the full amount of their pledge.  However, they will not be charged until, and unless, the campaign succeeds.  Before that time they may modify or cancel their pledges without charge. Buy-to-Unglue license purchases are not returnable or refundable by Unglue.it, but rights holders need to keep customers happy with respect to the products they buy, as customers are free to post comments on the work page.
+</dd>
 
 <dt>What if an ungluer contests a charge?</dt>
 
diff --git a/frontend/templates/rh_tools.html b/frontend/templates/rh_tools.html
index 15e20a60..3fa8adbc 100644
--- a/frontend/templates/rh_tools.html
+++ b/frontend/templates/rh_tools.html
@@ -199,12 +199,17 @@ Any questions not covered here?  Please email us at <a href="mailto:rights@gluej
 <p>For Pledge campaigns, you can run campaigns for books that exist only as print or are out of print.  
 Any print book can be scanned to create a digital file that can then become an ePub-format unglued ebook to be released after the Pledge Campaign succeeds.</p>
 
-<p> For a "Buy to Unglue" campaign  you'll need to upload an epub file for each book. 
+<h3>Files for Buy-to-Unglue Campaigns</h3>
+<p>Buy-to-Unglue is a program that delivering sales revenue for downloads. To make that happen,  you'll need to upload an epub file for each book. 
 There are no “rewards” for a “Buy to Unglue” campaign, but you may offer time-limited, special price promotions for the ebook download.</p>
 
-<h2>Rewards for Pledge Campaigns</h2>
+<p>
+A Buy-to-Unglue Campaign provides long-term promotion and sales opportunities for your ebook before it becomes an Unglued Ebook.  Until the revenue goal is reached, supporters and libraries know that every book that gets purchased through Unglue.it brings the ungluing date closer to the present.
+</p>
 
-<p>Campaigns can have rewards as a way to motivate and thank supporters.  You are strongly encouraged to add rewards - they are given special prominence on the campaign page.</p>
+<h3>Rewards for Pledge Campaigns</h3>
+
+<p>Campaigns run for a short period (2-6 months) and can have rewards as a way to motivate and thank supporters for helping to reach your goal.  You are strongly encouraged to add rewards - they are given special prominence on the campaign page.</p>
 
 <p>What should you add as rewards?  Anything (legal) that you think you can reasonably deliver that will get supporters excited about the book.  For example: other books, whether electronic or physical; artwork or multimedia relating to the book, its author, or its themes; in-person or online chats with the author; memorabilia.</p>