regluit/frontend/templates/rh_intro.html

{% extends 'rh_tools.html' %}
{% block toolcontent %}
<h2 id="getting_started">Getting Started</h2>
<p>
If you're an author, publisher, or other rights holder, you can participate more fully in Unglue.it by registering as a rights holder. Participating rights holders can:
<ul class="bullets">
<li> Add books to the unglue.it database.</li>
<li> Set metadata and descriptions for their books.</li>
<li> Create campaigns for their books. </li>
</ul>
</p>

<h2 id="how_to">Becoming an Unglue.it Rights Holder</h2>

<ol>
    {% if not request.user.is_authenticated %}
    <li>Set up an Unglue.it account. (<a href="{% url 'registration_register' %}?next={% url 'rightsholders' %}">Click here</a> or use the Sign Up button at the top of the page).</li>
    {% else %}
    <li class="checked">You've already set up an Unglue.it account.</li>
    {% endif %}
	{% if not request.user.rights_holder.count %}<li>{% else %}<li class="checked">{% endif %}Sign a <a href="{% url 'agree' %}">Unglue.it Rights Holder Agreement</a>.  If you have any questions, <a href="mailto:info@ebookfoundation.org?subject=agreement">ask us</a>.</li>
	{% if claims %}
	<li class="checked"><i>You have claimed {{ claims.count }}</i> work(s). You can claim more.
	{% else %}
	<li><i>Claim</i> your work(s) or send us metadata for books you have rights to.
	{% endif %}
    {% include 'add_your_books.html' %}
    </li>
	{% if campaigns %}
	<li class="checked">You've set up {{ campaigns.count }} campaign(s).  Manage them <a href="{% url 'rh_campaigns' %}#managed_campaigns">here.</a></li>
	{% else %}
	<li>{% if claims %}<a href="#open_campaigns">Set up a campaign</a> for for your book.{% else %} Set up a campaign. All the campaigns you can manage will be listed on this page, above.{% endif %}</li>
	{% endif %}
</ol>
<h2 id="about_campaigns">About Campaigns </h2>
<p> If you have already released your work under a Creative Commons license, you need to use a "Thanks for Ungluing" campaign. If you have an EPUB file ready to sell, you should use a "Buy to Unglue" campaign. Otherwise, you'll want to offer rewards in a "Pledge-to-Unglue" campaign. </p>


<h2>Thanks-for-Ungluing Campaigns</h2>
<p>Thanks-for-Ungluing is a program designed to help rights holders promote and monetize their Creative Commons licensed books. Rights holders participating in the Thanks-for-Ungluing program can request payment for their books on a pay-what-you-want basis. They can also set suggested prices as well as metadata and descriptions for books that they claim. </p>

<h2>Buy-to-Unglue Campaigns</h2>
<p>Buy-to-Unglue is a program that sells ebook licenses to reach the campaign goal. To enable ebook sales,  you'll need to upload an epub file for each book. 
There are no “rewards” for a “Buy to Unglue” campaign, but you may offer time-limited, special price promotions for the ebook.</p>

<p>
A Buy-to-Unglue Campaign provides long-term promotion and sales opportunities for your ebook before it becomes an Unglued Ebook.  Until the revenue goal is reached, supporters and libraries know that every book that gets purchased through Unglue.it brings the ungluing date closer to the present.
</p>
<h2>Pledge-to-Unglue Campaigns</h2>
<p>For Pledge campaigns, you can run campaigns for books that haven't been converted to digital.  
Any print book can be scanned to create a digital file that can then become an ePub-format unglued ebook to be released after the Pledge Campaign succeeds.</p>
<p>Rewards</p>
<p>Campaigns run for a short period (2-6 months) and can have rewards as a way to motivate and thank supporters for helping to reach your goal.  You are strongly encouraged to add rewards - they are given special prominence on the campaign page.</p>

<p>What should you add as rewards?  Anything (legal) that you think you can reasonably deliver that will get supporters excited about the book.  For example: other books, whether electronic or physical; artwork or multimedia relating to the book, its author, or its themes; in-person or online chats with the author; memorabilia.</p>

<p>Acknowledgements for Pledge Campaigns</p>
<p>Here are the standard acknowledgements.  These automatically combine with your rewards.  For example, if you offer a $30 reward, ungluers who pledge $30 will receive the $25 acknowledgement as well.</p>
<ul class="terms">
<li><em>Any amount</em> &#8212; The unglued ebook</li>
<li><em>$25 and above</em> &#8212; Their name in the acknowledgements section under "supporters"</li>
<li><em>$50 and above</em> &#8212; Their name &amp; profile link under "benefactors"</li>
<li><em>$100 and above</em> &#8212; Their name, profile link, &amp; a dedication under "bibliophiles"</li>
</ul>
{% endblock %}