Total revenue: ${{ work.last_campaign.current_total|intcomma }} from {{ work.last_campaign.supporters_count }} Ungluers and {{ work.last_campaign.anon_count }} others
<p> Please choose the edition that most closely matches the edition to be unglued. This is the edition whose cover image will display on your book's page. Your unglued edition should be identical to this edition if possible; you should note any differences under Rights Details below.</p>
<p>{% if ebf.active %}<spanclass="yikes">ACTIVE</span> {% endif %}EPUB file: <ahref="{{ebf.file.url}}">{{ebf.file}}</a><br/>created {{ebf.created}} for edition <ahref="#edition_{{ebf.edition.id}}">{{ebf.edition.id}}</a> {% if ebf.asking %}(This file has had the campaign 'ask' added.){% endif %}</p>
<p>{% if ebf.active %}<spanclass="yikes">ACTIVE</span> {% endif %}MOBI file: <ahref="{{ebf.file.url}}">{{ebf.file}}</a><br/>created {{ebf.created}} for edition <ahref="#edition_{{ebf.edition.id}}">{{ebf.edition.id}}</a> {% if ebf.asking %}(This file has had the campaign 'ask' added.){% endif %}</p>
<p>{% if ebf.active %}<spanclass="yikes">ACTIVE</span> {% endif %}PDF file: <ahref="{{ebf.file.url}}">{{ebf.file}}</a><br/>created {{ebf.created}} for edition <ahref="#edition_{{ebf.edition.id}}">{{ebf.edition.id}}</a> {% if ebf.asking %}(This file has had the campaign 'ask' added.){% endif %}</p>
<p> This is the license you are offering to use once the campaign succeeds. For more information on the licenses you can use, see <ahref="http://creativecommons.org/licenses">Creative Commons: About the Licenses</a>. Once your campaign is active, you'll be able to switch to a less restrictive license, but not a more restrictive one. We encourage you to pick the least restrictive license you are comfortable with, as this will increase the ways people can use your unglued ebook and motivate more people to donate.</p>
<p> This is the license you are using. For more information on the licenses you can use, see <ahref="http://creativecommons.org/licenses">Creative Commons: About the Licenses</a>.
Once your campaign is active, you'll be able to switch to a less restrictive license, but not a more restrictive one.
We encourage you to pick the least restrictive license you are comfortable with, as this will increase the ways people can use your unglued ebook and motivate more people to participate.
<p>This is the target price for your campaign. The <i>minimum</i> target is ${{form.minimum_target|intcomma}}.</p>
<p>Your target should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed.</p>
<p>Once you launch the campaign, you'll be able to decrease your target, but not increase it.</p>
<p>Please email us if you want to talk about pricing strategy.</p>
<p> This is the ending date of your campaign. Once you launch the campaign, you won't be able to change it.</p>
<p>The ending date can't be more than six months away- that's a practical limit for credit card authorizations. The <i>latest</i> ending you can choose <i>right now</i> is {{ campaign.latest_ending }}</p>
<p>This is the initial revenue goal for your campaign. Once the campaign starts, the actual revenue goal will decrement every day. When your actual revenue meets your actual revenue goal, your book gets released immediately, for free, under the Creative Commons License that you've specified. </p>
<p>Your goal should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed. You can get a feel for the interplay between revenue goal and ungluing date with the <ahref="{% url 'faq_sublocation' 'campaigns' 'b2u' %}#calculator">the ungluing date calculator</a></p>
<p>When you launch a Buy-To-Unglue campaign, you will specify a date in the future at which your book will become Creative Commons Licensed. eBooks sold via unglue.it will include a notice of this license. With every sale, the effective date of this license will advance a bit toward the present. </p>
<p>Before launching a campaign, you'll need to select Your initial Ungluing Date. Together with your campaign revenue goal, this will define when your book becomes "unglued". Check out the <ahref="{% url 'faq_sublocation' 'campaigns' 'b2u' %}#calculator">the ungluing date calculator</a> to see how this works. Your starting Ungluing Date must be before {{ form.max_cc_date }}</p>
<p>If your campaign succeeds, you will be offering your ebook under a <b><ahref="{{campaign.license_url }}">{{ campaign.license }}</a></b> license.</p>
<p>Since your campaign is active, you may only change the license to remove restrictions. For more information on the licenses you can use, see <ahref="http://creativecommons.org/licenses">Creative Commons: About the Licenses</a>.</p>
<p>The current target revenue for your campaign is <b>${{ campaign.target|intcomma }}</b>. Since your campaign is active, you may lower, but not raise, this target. You can get a feel for the interplay between revenue target and ungluing date with the <ahref="{% url 'faq_sublocation' 'campaigns' 'b2u' %}#calculator">the ungluing date calculator</a></p>
<p>The initial revenue goal for your campaign was <b>${{ campaign.target|intcomma }}</b>; the current amount remaining is <b>${{ campaign.left|intcomma }}</b>. Since your campaign is active, you may lower, but not raise, this goal. Before you change this, try different parameters with <ahref="{% url 'faq_sublocation' 'campaigns' 'b2u' %}#calculator">the ungluing date calculator</a>. </p>
<p>The ending date of your campaign is <b>{{ campaign.deadline }}</b>. Your campaign will conclude on this date or when you meet your target price, whichever is earlier. You may not change the ending date of an active campaign.</p>
<p>If you do not want Unglue.it to use digital watermarking techniques to encode a transaction number into the ebook files, uncheck this box. Either way, ebook files will be personalized; the difference is whether personalization is easy or hard to remove.</p>
<p>In a "thanks for ungluing" campaign, you want to first "motivate" your book- that is, you want to get the user to download the book.
Once the user has clicked a "Download" button or a "Read it Now" button, you have a chance for an "ask" - that's where a user can decide to also make a thank-you contribution.
The "ask" will be displayed to a user who has clicked a "Download" button. It's your chance to ask for their support.
The user can decide to make a contribution and go enter a credit card, or can scroll down to download.
<p>This will be displayed in the Campaign tab for your work. It's your main pitch to supporters/purchasers, and your chance to share your passion for this work, and to inspire readers..</p>
<li>Speaks visually to the user (photos and/or videos). The FAQ has <ahef="{% url 'faq_sublocation' 'campaigns' 'addingmedia' %}">instruction on adding media</a>.</li>
<li>Shows why it matters. How will someone or something -- the world, readers, some cause that matters -- be better off if this book becomes freely available? What kind of impact has the book had already? What will ungluers get out of supporting this campaign?</li>
<li>Defines important but potentially unfamiliar things. What's an ungluing campaign, and why are you running one? Is there anything unusual about the book, its genre, et cetera? For those who aren't already familiar with you (or the author), who are you? {% ifequal campaign.type 1 %}Are you offering any particularly great premiums you want to call people's attention to?{% endifequal %}</li>
<li>Gives examples of the author's work. This could be links to your site or places people can find more information about you or the book. You can also add quotes, embed a free sample chapter or story, display images, et cetera. These work samples might be from the campaign book itself, or from your (or the author's) other creative works.</li>
<li>Has personality. The writing should be thoroughly proofread but it should have a point of view. This is the place to be conversational, opinionated, funny, quirky -- whatever reflects your style. Be you.</li>
<li>Optionally, provides extra incentives (like new or improved premiums) that will kick in if the campaign is unusually successful. Will you do something special when you reach 10% or 50% or 75% of your goal? Or if you reach that milestone before a particular deadline (e.g. in the first week of your campaign)?</li>
<divstyle="padding-top:2em;padding-bottom:0.5em">First, the <b>Motivation</b>. Note that users who immediately click on a "Read it Now" button won't see this.:</div>
<divstyle="padding-top:2em;padding-bottom:0.5em">Next, the <b>Ask</b>. A "thank you" form will float right in this area, so don't use wide graphic elements.</div>
<p> Unglue.it can add your "Ask" along with a link to your book's "thank the creators" page into your ebook files. That way, people who download the book without making a contribution will be reminded that they can do it later.</p>
<divclass="std_form">Add your ask to files: {{ form.use_add_ask.errors }}{{ form.use_add_ask }}</div>
<p>This will be displayed on the More... tab for your work. It's the fine print for your campaign. {% ifequal campaign.type 1 %}Make sure to disclose any ways the unglued edition will differ from the existing edition; for example:
<li>Any material that may have to be excluded due to permissions issues: illustrations, forewords, etc.</li>
<li>Any additional materials that will be included, if not already covered in your pitch -- but we encourage you to cover them there to show supporters the value of ungluing!</li>
<p>In short, is there a fact about this campaign that you think would matter to your agent or another publishing wonk, but that no one else is likely to care about? Put it here. If your campaign doesn't have any fine print, you can leave this blank.</p>
<p>Enter the email address where notifications about this campaign should be sent. If your campaign succeeds, this email needs to work if you want to get paid! This address will not be exposed on the website.</p>
<p>(Optional, but highly recommended). Enter an email address where ungluers with questions about the book or the campaign can contact you or someone involved. This address will not be exposed on the website.</p>
<p>If you are set up as an unglue.it publisher (send us a url, logo, description and list of ways your name might appear) you can link your campaign by selecting the publisher here:
<p>At this time, you can't edit a premium you've created. But you can deactivate a premium and add a new one to replace it. So be sure to double-check your spelling before adding it.</p>
<li>Are your premiums cumulative? That is, if you have a $10 and a $25 premium, does the $25 pledger get everything that the $10 pledger gets also? Either cumulative or not-cumulative is fine, but make sure you've communicated clearly</li>
<li>Adding new premiums during your campaign is a great way to build momentum. If you do, make sure to leave a comment in the Comments tab of your campaign page to tell supporters (it will be automatically emailed to them). Some of them may want to change (hopefully increase) their pledge to take advantage of it.</li>
<li>Also make sure to think about how your new premiums interact with old ones. If you add a new premium at $10, will people who have already pledged $25 be automatically eligible for it or not? Again, you can choose whatever you want; just be sure to communicate clearly.</li>
<p>Your ungluers will also automatically receive the following acknowledgements:</p>
<ulclass="terms">
<li><em>Any amount</em>— The unglued ebook</li>
<li><em>$25 and above</em>— Their name in the acknowledgements section under "supporters"</li>
<li><em>$50 and above</em>— Their name & profile link under "benefactors"</li>
<li><em>$100 and above</em>— Their name, profile link, & a dedication under "bibliophiles"</li>
</ul>
<p>Your premium values may be any amounts -- you do not need to offer premiums at $25/$50/$100. For example, if you offer a $30 premium, anyone pledging to it will be eligible for the $25 reward. This will be communicated to them during the pledging process; you do not need to explain it in your pitch.</p>
<p> Enter a suggested per/copy contribution for each user type. You may change these numbers after the campaign has begun. Don't suggest contributions between $0.00 and $1.00, because these won't be processed. If you enter $0 for BOTH, then no contribution form will be displayed.</p>
<p>If it doesn't look exactly the way you like, or you're having any trouble with your description, we're happy to help; please <ahref="{% url 'feedback' %}?page={{request.build_absolute_uri|urlencode:""}}">contact us</a>.</p>
<p>Please make sure you've selected your campaign's edition and entered its description, funding goal, deadline, premiums, and previewed your campaign, before launching.</p>
{% endifequal %}
{% ifequal campaign.type 2 %}
<p>Please make sure you've selected your campaign's edition and entered its description, funding goal, initial ungluing date, prices, and previewed your campaign, before launching.</p>
<p> Buy To Unglue campaigns can't be launched until ebook files <aclass="tabs1">have been loaded</a> and <aclass="tabs2">pricing has been set and made active</a></p>
{% endifequal %}
{% ifequal campaign.type 3 %}
<p>Please make sure you've selected your campaign's edition and entered its description and previewed your campaign, before launching.</p>
<p> Thanks for Ungluing campaigns can't be launched until ebook files <aclass="tabs1">have been loaded</a> and <aclass="tabs2">a suggested contribution has been set </a></p>
<li>Check in with your campaign frequently. Use comments, description updates, and maybe new premiums to spark additional interest, keep supporters engaged, and keep the momentum going.</li>
<li>Check in on your sales frequently. Remember, you control the per-copy pricing, so think about the promotional value of a temporary price reduction.</li>
<p>When you're logged in, the "Ungluers" tab on the <ahref="{% url 'work' work.id %}">campaign page</a> will tell you a bit about each ungluer- when they last pledged, for example, and you can send individual messages to each ungluer. Use this tool with care! You can see who your biggest supporters are by looking at the <ahref="{% url 'work_acks' campaign.work.id %}">sample acknowledgement page</a>.
