<p> Please choose the edition that most closely matches the edition to be unglued. This is the edition whose cover image will display on your book's page. Your unglued edition should be identical to this edition if possible; you should note any differences under Rights Details below.</p>
<p>If the details of the edition you've chosen aren't accurate, you can <ahref="{% url rh_edition work.id campaign.edition.id %}">edit the edition</a>.</p>
<p>If the edition details are inaccurate (e.g. wrong cover image), go ahead and set up the campaign with that edition anyway. You'll be able to edit the edition details from this page later on.</p>
<p>If you have ebook files to sell as part of your unglueing campaign, you can use <i>Buy-To-Unglue</i> These campaigns do not have a fixed end date. When your gross sales reach the target you set below, the book is released in an open-access <i>unglued</i> edition.</p>
<p>This will be displayed in the Campaign tab for your work. It's your main pitch to supporters.</p>
<p>This isn't a dry synopsis in a catalog. It's your chance to be creative, to share your passion for this work, and to inspire readers. A strong pitch:</p>
<li>Introduces the work. What's this book like?</li>
<li>Shows why it matters. How will someone or something -- the world, readers, some cause that matters -- be better off if this book is freely available? What kind of impact has the book had already? What will ungluers get out of supporting this campaign?</li>
<li>Defines important but potentially unfamiliar things. What's an ungluing campaign, and why are you running one? Is there anything unusual about the book, its genre, et cetera? For those who aren't already familiar with you (or the author), who are you? Are you offering any particularly great premiums you want to call people's attention to?</li>
<li>Gives examples of the author's work. This could be links to your site or places people can find more information about you or the book. You can also add quotes, embed a free sample chapter or story, display images, et cetera. These work samples might be from the campaign book itself, or from your (or the author's) other creative works.</li>
<li>Has personality. The writing should be thoroughly proofread but it should have a point of view. This is the place to be conversational, opinionated, funny, quirky -- whatever reflects your style. Be you.</li>
<li>Optionally, provides extra incentives (like new or improved premiums) that will kick in if the campaign is unusually successful. Will you do something special when you reach 10% or 50% or 75% of your goal? Or if you reach that milestone before a particular deadline (e.g. in the first week of your campaign)?</li>
<li>Hyperlinks for the author(s), publisher making the offer, or for the work itself. <spanclass="rh_help"id="helpHyperlink">(How do I hyperlink?)</span>
<divclass="rh_answer"id="helpHyperlink2">
<p>Format a hyperlink like this:</p>
<p><a href="http://your_link_here">your link title here</a></p>
<p>For example:</p>
<p><a href="http://www.archive.org">the Internet Archive</a></p>
<p>will display as <ahref="http://www.archive.org">the Internet Archive</a>.</p>
<p>Copy-paste the code above and substitute your own values. You will find the link address in the location bar of your browser.</p>
</div></li>
<li>Anything especially appealing about the work or author: awards, embedded video (445px max), etc. <spanclass="rh_help"id="helpEmbed">(How do I embed video?)</span>
<divid="helpEmbed2"class="rh_answer">
<p>To embed a video from YouTube:</p>
<p>Go to the page where you watch the video. Under the video, click "Share".</p>
<p>A new set of options will open up. Click the "Embed" button.</p>
<p>This will generate some code for you to copy/paste into the box below. It will look something like this:</p>
<p>Copy/paste that text into the box below. Delete the part that says "http:" (shown in red in the example). You're done! We'll figure out the details.</p>
<p>Of course, if you want to include other text in addition to video, you can do that.</p>
<p>If you'd like to change the size of the video, feel free; just don't make it more than 445px wide. Leaving it the default size is fine, too.</p>
<p>If you'd like to embed a video from another source, please talk to us. You certainly can; we just want to make sure we've given you the right instructions.</p>
<p>Above all, be engaging. The point here is not to tell ungluers everything about your book; it's to remind them why they love it.</p>
<p>Looking for inspiration? Check out the all-time most-funded projects on crowdfunding sites <ahref="http://www.kickstarter.com/discover/most-funded">Kickstarter</a> or <ahref="http://www.indiegogo.com/projects?filter_quick=most_funded">IndieGogo</a>, or have a look at <ahref="http://www.kickstarter.com/discover/categories/publishing">Kickstarter's Publishing category</a> or <ahref="http://www.indiegogo.com/projects?filter_category=Writing">IndieGogo's Writing category</a>.</p>
<p>This will be displayed on the More... tab for your work. It's the fine print for your campaign. Make sure to disclose any ways the unglued edition will differ from the existing edition; for example:
<li>Any material that may have to be excluded due to permissions issues: illustrations, forewords, etc.</li>
<li>Any additional materials that will be included, if not already covered in your pitch -- but we encourage you to cover them there to show supporters the value of ungluing!</li>
<li>If the cover image will differ.</li>
</ul>
<p>In short, is there a fact about this campaign that you think would matter to your agent or another publishing wonk, but that no one else is likely to care about? Put it here. If your campaign doesn't have any fine print, you can leave this blank.</p>
<p>Your target should be high enough to compensate you for potential lost future revenue from sales of this edition and reflect well on your brand, but low enough to seem realistic to supporters; people are more likely to back campaigns that they think will succeed.</p>
<p>Once you launch the campaign, you'll be able to decrease your target, but not increase it.</p>
<p>Please email us if you want to talk about pricing strategy.</p>
<p> This is the license you are offering to use once the campaign succeeds. For more information on the licenses you can use, see <ahref="http://creativecommons.org/licenses">Creative Commons: About the Licenses</a>. Once your campaign is active, you'll be able to switch to a less restrictive license, but not a more restrictive one. We encourage you to pick the least restrictive license you are comfortable with, as this will increase the ways people can use your unglued ebook and motivate more people to donate.</p>
<p>The ending date can't be more than six months away- that's a practical limit for credit card authorizations. The <i>latest</i> ending you can choose <i>right now</i> is {{ campaign.latest_ending }}</p>
<p>The current target price for your campaign is <b>${{ campaign.target|intcomma }}</b>. Since your campaign is active, you may lower, but not raise, this target.</p>
<p>If your campaign succeeds, you will be offering your ebook under a <b><ahref="{{campaign.license_url }}">{{ campaign.license }}</a></b> license.</p>
<p>Since your campaign is active, you may only change the license to remove restrictions. For more information on the licenses you can use, see <ahref="http://creativecommons.org/licenses">Creative Commons: About the Licenses</a>.</p></p>
<p>The ending date of your campaign is <b>{{ campaign.deadline }}</b>. Your campaign will conclude on this date or when you meet your target price, whichever is earlier. You may not change the ending date of an active campaign.</p>
<p>Enter the email address where notifications about this campaign should be sent. If your campaign succeeds, this email needs to work if you want to get paid! This address will not be exposed on the website.</p>
<p>(Optional, but highly recommended). Enter an email address where ungluers with questions about the book or the campaign can contact you or someone involved. This address will not be exposed on the website.</p>
<p>{{ form.email.errors }}{{ form.email }}</p>
{% if work.publishers %}
<h3>Publisher</h3>
<p>If you are set up as an unglue.it publisher (send us a url, logo, description and list of ways your name might appear) you can link your campaign by selecting the publisher here:
<p>At this time, you can't edit a premium you've created. But you can deactivate a premium and add a new one to replace it. So be sure to double-check your spelling before adding it.</p>
<p>If you deactivate a premium that people have pledged toward, you are <b>still responsible for delivering it</b> to those pledgers.</p>
<p>A few things to keep in mind:</p>
<ul>
<li>Are your premiums cumulative? That is, if you have a $10 and a $25 premium, does the $25 pledger get everything that the $10 pledger gets also? Either cumulative or not-cumulative is fine, but make sure you've communicated clearly</li>
<li>Adding new premiums during your campaign is a great way to build momentum. If you do, make sure to leave a comment in the Comments tab of your campaign page to tell supporters (it will be automatically emailed to them). Some of them may want to change (hopefully increase) their pledge to take advantage of it.</li>
<li>Also make sure to think about how your new premiums interact with old ones. If you add a new premium at $10, will people who have already pledged $25 be automatically eligible for it or not? Again, you can choose whatever you want; just be sure to communicate clearly.</li>
<p>Your ungluers will also automatically receive the following acknowledgements:</p>
<ulclass="terms">
<li><em>Any amount</em>— The unglued ebook</li>
<li><em>$25 and above</em>— Their name in the acknowledgements section under "supporters"</li>
<li><em>$50 and above</em>— Their name & profile link under "benefactors"</li>
<li><em>$100 and above</em>— Their name, profile link, & a dedication under "bibliophiles"</li>
</ul>
<p>Your premium values may be any amounts -- you do not need to offer premiums at $25/$50/$100. For example, if you offer a $30 premium, anyone pledging to it will be eligible for the $25 reward. This will be communicated to them during the pledging process; you do not need to explain it in your pitch.</p>
<li>Have you proofread your campaign? (Make sure to spellcheck!)</li>
<li>Have you <ahref="{% url work_preview campaign.work.id %}">previewed your campaign</a>? Does it look how you want it to?</li>
</ul>
<p>If it doesn't look exactly the way you like, or you're having any trouble with your description or premiums, we're happy to help; please email unglue.it support (<ahref="mailto:support@gluejar.com">support@gluejar.com</a>).</p>
<p>Please make sure you've selected your campaign's edition and entered its description, target, deadline, and premiums, and previewed your campaign, before launching.</p>
{% ifequal campaign.type 2 %}
<p> Buy To Unglue campaigns can't be launched until ebook files <aclass="tabs1">have been loaded</a> and <aclass="tabs2">pricing has been set and made active</a></p>
<li>Check in with your campaign frequently. Use comments, description updates, and maybe new premiums to spark additional interest, keep supporters engaged, and keep the momentum going.</li>
<p>When you're logged in, the "Ungluers" tab on the <ahref="{% url work work.id %}">campaign page</a> will tell you a bit about each ungluer- when they last pledged, for example, and you can send individual messages to each ungluer. Use this tool with care! You can see who your biggest supporters are by looking at the <ahref="{% url work_acks campaign.work.id %}">sample acknowledgement page</a>.
