164 lines
5.8 KiB
ReStructuredText
164 lines
5.8 KiB
ReStructuredText
Ethical Advertising
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===================
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Read the Docs is a large,
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free web service.
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There is one proven business model to support this kind of site:
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**Advertising**.
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However,
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instead of using Google,
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we are building the advertising model that we want to exist.
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We only work with companies we like and respect,
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and offer products that are relevant to developers.
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We hope that you'll discover new products and services that are relevant,
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and also new companies that care about supporting the open source community.
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**We're building an advertising model that respects users while providing value to advertisers.**
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We feel like this is something we can be proud of,
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and we can start leading the ad industry in the right direction.
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We talk a bit :ref:`below <ethical-info>` about our worldview on advertising.
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We're a community,
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and we value your feedback.
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If you ever want to reach out about this effort,
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feel free to `shoot us an email <mailto:rev@readthedocs.org>`_.
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You can also :ref:`opt out <opt-out>` if you prefer.
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If you're a **marketer**,
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we have :ref:`information <ethical-buy-ads>` on how to get in touch with us about running ads.
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We have gone into more detail about our views in our `blog post <https://blog.readthedocs.com/ads-on-read-the-docs/>`_ about this topic.
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Also,
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Eric Holscher,
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one of our co-founders also `talks a bit more <http://ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/>`_ about funding open source this way on his blog.
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.. _ethical-info:
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Our worldview
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-------------
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We're building the advertising model we want to exist:
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* We don't track you
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* We don't sell your data
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* We host everything ourselves, no third-party scripts or images
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**We're doing newspaper advertising,
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on the internet.**
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For a hundred years,
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newspapers put an ad on the page,
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some folks would see it,
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and advertisers would pay for this.
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This is our model.
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So much ad tech has been built to track users.
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Following them across the web,
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from site to site,
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showing the same ads and gathering data about them.
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Then retailers sell your purchase data to try and attribute sales to advertising.
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Now there is an industry in doing `fake ad clicks`_ and other scams,
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which leads the ad industry to track you even more intrusively to know more about you.
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The current advertising industry is in a vicious downward spiral.
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As developers,
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we understand the `massive downsides`_ of the current advertising industry.
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This includes malware,
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slow site performance,
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and huge databases of your personal data being sold to the highest bidder.
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The trend in advertising is to have larger and larger ads.
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They should run before your content,
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they should take over the page,
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the bigger, weirder, or flashier the better.
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We opt out.
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~~~~~~~~~~~
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* We don't store personal information about you.
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* We only keep track of views and clicks.
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* We don't build a profile of your personality to sell ads against.
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* We only show high quality ads from companies that are of interest to developers.
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We are running a single,
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small,
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unobtrusive ad on documentation pages.
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The products should be interesting to you.
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The ads won't flash or move.
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We run the ads we want to have on our site,
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in a way that makes us feel good.
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.. _fake ad clicks: https://en.wikipedia.org/wiki/Click_fraud
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Join us
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-------
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We're building the advertising model we want to exist.
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We hope that others will join us in this mission:
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* **If you're a developer**,
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`talk to your marketing folks <http://ericholscher.com/blog/2016/aug/31/funding-oss-marketing-money/>`_ about using advertising that respects your privacy.
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* **If you're a marketer**,
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vote with your dollars and support us in building the ad model we want to exist.
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.. _massive downsides: http://idlewords.com/talks/what_happens_next_will_amaze_you.htm
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.. _ethical-buy-ads:
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Advertise with us
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-----------------
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If you like our vision,
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let's work together to get your ad in front of the Read the Docs audience.
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We have over 5 million developers reading documentation each month,
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and provide a valuable service to the open source community.
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**We only work with people who sell products that would be of interest to our audience of programmers and users of open source.**
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Fill out your information and we'll get in touch.
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.. raw:: html
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<style type="text/css">
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form.advertising {
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margin: 1.5em 0em;
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padding: 1.5em 0em;
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border-top: 1px solid rgba(0,0,0,.1);
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}
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form.advertising input {
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display: block;
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margin: 1em 0em;
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}
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</style>
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<form action="https://formspree.io/rev@readthedocs.org" method="POST" class="advertising">
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<label>Your name</label>
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<input type="text" name="name" size=50 />
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<label>Your work email</label>
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<input type="email" name="_replyto" size=40 required/>
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<label>What is your job?</label>
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<input type="text" name="job" size=50 />
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<input type="submit" value="Send" class="btn" />
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<input type="hidden" name="_subject" value="Read the Docs Advertising Inquiry" />
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<input type="hidden" name="_next" value="//docs.readthedocs.io/en/latest/sponsors.html" />
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<input type="text" name="_gotcha" style="display:none" />
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</form>
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.. _opt-out:
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Opting Out
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----------
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We have added multiple ways to opt out of the advertising on Read the Docs.
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Inside the **Admin > Advertising** section of every project,
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you can see options to control or remove advertising on your project.
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These options include:
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* Supporting us `financially <https://readthedocs.org/accounts/gold/subscription/?>`_ with Read the Docs Gold.
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* Supporting us with `your time <http://docs.readthedocs.org/en/latest/contribute.html?>`_ by contributing to the project.
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* Moving to our `paid product <https://readthedocs.com/pricing/?>`_ over at readthedocs.com.
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* Opting out without doing any of the above. This will make us a little sad, but we understand not everyone has the means to contribute back.
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