diff --git a/_includes/head-custom-google-analytics.html b/_includes/head-custom-google-analytics.html
deleted file mode 100644
index 80264baf6..000000000
--- a/_includes/head-custom-google-analytics.html
+++ /dev/null
@@ -1,10 +0,0 @@
-{% if site.google_analytics %}
-  <script>
-    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
-    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
-            m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
-        })(window,document,'script','//www.google-analytics.com/analytics.js','ga');
-    ga('create', '{{ site.google_analytics }}', 'auto');
-    ga('send', 'pageview');
-  </script>
-{% endif %}
\ No newline at end of file